charles
Adrian PatonFiat 500's UK launch on the London Eye
January 4th 2008 06:15
In this most outrageous of publicity stunts, Fiat UK will be launching its all-new 500 subcompact car in a capsule on the London Eye aka Millennium Wheel.
The Fiat 500 is a remake of an original model that was produced between 1957 and 1975 and boasts a cute yet purposeful bubble-shaped body with the wheel-at-each-corner stance giving the car some much added character.
Measuring at just 3,546mm in length with a wheelbase of 2,300mm, the 1,414mm track provides a squat look which also hints at nimble handling. It's retro looks manages to capture the magic of an original successfully and is touted by many motoring journalists to be the best small car of the millennium.
The Fiat 500 will take to the skies of London on Monday January 21, 2008 at 8.00pm - exactly 500 hours into the New Year!
[Source: Fiat UK via Carscoop]
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