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General motoring news for the Enthusiast Honda - ZCars

Honda boss laments lack of sports cars

January 31st 2007 03:35

Civic Type R: Heading to Australian shores?

Honda Australia's managing director Toshio Iwamoto has said: "We really miss the sporty models, the sporty reputation we had." to drive.com.au at the Australian launch of the all-new Honda CR-V 4WD.

"We need some spice in our range...but it looks like, for a couple of years, we have to survive on bread and butter models." he added.

This is good and bad news for Honda enthusiasts.

Good in the sense that the managing director of Honda Australia actually acknowledges how far the manfacturer has fallen behind in terms of sports car pedigree here in Australia when compared with yester-year (think the Civic/Integra/Prelude VTi-R models, the Integra Type R, S2000 and NSX).

But bad in the sense that Honda's current plan is to expand its sales to reach the 80,000 mark before 2010 so it's going to be another while yet before we see a healthy line-up of Honda performance cars here in Australia.

Iwamoto, however, did mention the possibility of bringing in a limited number of the high performance, 3-dr Civic Type R model from the Swindon plant in the UK.

Hmmmmm...I won't believe it until I see it!

***To read the full article, click here.***

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Posted By: charles - Category: General motoring news for the Enthusiast, Japanese cars, Honda

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Honda F1 racing car

August 4th 2006 04:25

My friends in the UK were all too happy to tell me what I had missed out on at the annual British International Motor show.

Dutch artist Paul Veroude created an amazing exhibit dubbed called "View Suspended" in which each and everyone of 3200 parts from a Honda F1 racing car was suspended in mid-air creating a living exploded technical diagram.

In order to fully appreciate this amazing exhibit, I have attached links to the full-sized images so click on the URL to see the corresponding images in hi-res.

Pic 1
Pic 2
Pic 3

That is just AMAZING - I've seen nothing like it and I have no doubt that it would be a wonderful PR stunt for Honda and its F1 team.

Let's just hope we get to see something similar at Sydney's Australian International Motor Show!

PRESS RELEASE:

Honda Racing F1 'View Suspended'

View Suspended is a stunning art installation created from the thousands of parts that make up a Honda Racing F1 car.

The amazing display was created especially for the event by Dutch artist Paul Veroude. Each of the 3200 parts of the Formula 1 car are suspended on fine wires to produce a 3D 'exploded diagram' that allows race fans the chance to get closer than ever to the engineering secrets of the world's most technically-advanced sport.

Honda first recognised Veroude's talents two years ago, when Artwise Curators, who develop art projects with the Honda team, came across a museum exhibition of his deconstructed vehicles. Paul then got his first opportunity to get close up and personal with a Honda Racing F1 car during a visit to Silverstone. His passion for the sport and the Honda Racing F1 Team's engineering expertise catalysed a very special work of art.

For Paul, the opportunity to work with a top F1 team was the realisation of a life long ambition. For the Honda Racing F1 Team, the collaboration provided a unique opportunity to share the secrets of their success with fans.

Deputy Technical Director at Honda Racing, Gary Savage, took a personal interest in the project: "After meeting Paul we were keen to work with him to develop the installation and showcase our work. We know from our own experience, when we do drawings ourselves, exploded diagrams are very popular with people - you can see how things go together. This is a combination of engineering and sculpture - if you did it as a picture it would be very attractive but as a 3D thing it is even more stunning. It shows off our car in a very exciting and innovative way."

Honda's Head of Car Marketing, Jeff Dodds says: "The first time we saw View Suspended, we knew it would be perfect for the London Motor Show. It's creative, imaginative and a must see for visitors to the Honda stand. I can't think of a better expression of Honda's passion for F1 and engineering."

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