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Adrian PatonHyundai's mid-year sale campaign
April 17th 2008 04:45
Korean car maker Hyundai has launched its mid-year sale campaign with the offer of free ESP Stability Control as standard in a select range of its passenger vehicles.
The compact hatchback Getz 1.6 SX, small sedan Elantra and Tucson City SUV will receive free stability control for purchases made between April 15 and the end of the financial year (June 30). Furthermore, the Getz 1.4 S will receive free ABS for the same period while all the above offers include drive-away pricing.
Hyundai’s Director of Sales and Marketing, Kevin McCann said: "Local research from Monash University in Victoria confirms that ESP Stability Control can reduce the risk of a single vehicle accident where the driver is injured by as much as 68 per cent,
"Hyundai believes the fitment of ESP Stability Control will be mandated on all new cars sold in Australia, and we are therefore including this life-saving technology as a feature of our Mid-Year Sale campaign.
"Our own research indicates that as soon as people understand what ESP Stability Control does, they value it even more highly than ABS anti-skid brakes."
"Hyundai believes the fitment of ESP Stability Control will be mandated on all new cars sold in Australia, and we are therefore including this life-saving technology as a feature of our Mid-Year Sale campaign.
"Our own research indicates that as soon as people understand what ESP Stability Control does, they value it even more highly than ABS anti-skid brakes."
This is a great campaign on Hyundai's part to improve safety on our roads with the inclusion of this potentially life-saving technology.
The Mid-Year sale campaign prices are as follows:
Getz 1.4 S $13,990 Driveaway with free ABS,
Getz 1.6 SX $14,990 Driveaway with free ESP Stability Control
Elantra 2.0 SX $19,990 Driveaway with free ESP Stability Control
Tucson City 2.0 SX $24,990 Driveaway with free ESP Stability Control
[Source: Hyundai Australia]
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