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Michael Schumacher Ferrari California


Despite having retired from the pinnacle of motorsport for close to a season and a half, legendary 7-time F1 World Champion Michael Schumacher's name remains synonymous with F1 and of course, Ferrari.

So when the time came for the famous Italian marque to fine tune and spruik its latest model, the California GT, there was only ever going to be one man to turn to. As it turns out, Schumacher has been involved in the development of the latest Italian Stallion since its inception and has worked with Ferrari's team of engineers, technicians and test-drivers on honing the car in general, but more specifically on optimising its performance parameters.


Michael Schumacher Ferrari California


When asked about his thoughts on the Scuderia 430, another Prancing Horse fine-tuned by the supremo, and the new California, this is what the legendary speed demon had to say:

"They were designed to meet different requirements: the 430 Scuderia is aimed at drivers who want the very essence of a Ferrari and will get it out on the track as often as they can. The Ferrari California, on the other hand, is designed for everyday use and for weekends away whilst still guaranteeing all of the emotional impact that only an authentic Ferrari can deliver."


Michael Schumacher Ferrari California


Ferrari has also released a video of the former world champ with the California.




Michael Schumacher completes development testing on Ferrari California

Maranello 23rd July 2008 - Michael Schumacher is currently completing the track and road development stages of the Ferrari California, the new 8-cylinder model due to be officially unveiled at the Paris International Motor Show on October 2nd this year.

The seven times Formula 1 world champion has been involved in the development of the latest Prancing Horse road car since its inception and has worked with Ferrari's team of engineers, technicians and test-drivers on honing the car in general, but more specifically on optimising its performance parameters.

"I have to say that, as with the 430 Scuderia, participating in the project since the very beginning has been really fascinating and great fun," commented Schumacher at the end of a test session at the Fiorano circuit. "Although the cars are very different, they both offer absolutely unique driving pleasure because of the inherently sporty character of all of the cars that come out of Maranello. The 430 Scuderia is, of course, a more extreme model with a focus on absolutely cutting-edge performance. However, although the Ferrari California is very much a Grand Tourer in terms of its usability and high level of interior comfort, it is still surprisingly sporty and fun to drive under any kind of conditions."

Schumacher also recently addressed the Ferrari dealer convention in Maranello and explained the differences between the two 8-cylinders: "They were designed to meet different requirements: the 430 Scuderia is aimed at drivers who want the very essence of a Ferrari and will get it out on the track as often as they can. The Ferrari California, on the other hand, is designed for everyday use and for weekends away whilst still guaranteeing all of the emotional impact that only an authentic Ferrari can deliver."

Michael Schumacher's contribution to the development of the Ferrari California has resulted in a car that delivers extraordinary performance: it can accelerate from 0 to 100 km/h in under 4 seconds, delivering superb driving pleasure whilst still being exceptionally comfortable and versatile.


[Source: Ferrari]








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Video: 2009 Maserati Quattroporte

July 10th 2008 11:15
Maserati Quattroporte S


The elegant Maserati Quattroporte sedan is light years ahead of the conservative Mercedes-Benz S-Class and BMW 7-series in terms of styling and now looks better than ever for the 2009 model year courtesy of a mid-life makeover.

The makeover has given the Quattroporte and the Quattroporte S model (316 kW 4.7-litre V8 engine) a cosmetic upgrade featuring a new front grille and bumper, redesigned headlights and taillights incorporating the latest in LED-technology and a bespoke interior featuring the integration of the new Maserati Multimedia System.

Take a look at the beautifully shot promotional video of the updated Quattroporte and see for yourself the beauty of this executive express from all conceivable angles.

Read more about the 2009 Maserati Quattroporte and Quattroporte S here.






[Source: YouTube]








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Fiat 500 Abarth Opening Edition


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June 24th 2008 11:15
Alfa Romeo Mi.To


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Video: Ferrari California

May 23rd 2008 11:15
Ferrari California


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Video: Alfa Romeo Mi.To

March 18th 2008 09:30
Alfa Romeo Mi.To


After releasing the first details and images of their all-new Mi.To compact mini hatch, Alfa Romeo has released a teaser video of the 8C Competizione inspired MINI competitor which goes on sale in all the major markets (exc. US) in July


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Lamborghini Gallardo LP560-4


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Video: Fiat 500 Abarth

February 21st 2008 10:30
Fiat 500 Abarth


Ready. Steady. GO


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Novitec Rosso Ferrari F430 Tu Nero


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Lamborghini Murcielago R-GT race car


Besides making some of the most beautiful road cars ever, Lamborghini also makes some of the best sounding cars too


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