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Adrian PatonLand Rover LRX concept video
January 4th 2008 23:30
The Land Rover LRX concept is a stunning compact crossover-coupe and points to a bold evolution of design that signals the brand's shift into new areas of the market, while remaining true to its core values.
The following clip by Autocar magazine shows Land Rover Design Director, Gerry McGovern, talk at great lengths about the LRX concept.
"The LRX concept delivers the powerful message that we are as serious about sustainability as we are confident about the continuing relevance and desirability of our vehicles," says Phil Popham, Land Rover's managing director. "LRX is in every respect a Land Rover, but it's a very different Land Rover.
"LRX has unmistakable Land Rover design and the breadth of capability that you'd expect from our vehicles. But it carries those essentials into a segment where the brand has never been before, and with a proposed level of efficiency that would make it one of the cleanest vehicles in its class. It is Land Rover's way of affirming the brand's responsible approach to future product development. At this stage, LRX is purely a concept, designed to help us develop our thinking as well as gauge customer reaction - but this feels like a hugely exciting direction to take."
For more info and hi-res images of the LRX concept, click here.
[Source: YouTube]
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