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Adrian PatonNew Mazda show car set for Moscow debut
June 17th 2008 11:15
After the fanfare caused by exciting concepts such as the Furai, Japanese car maker Mazda is set to launch an all-new concept car at the Moscow International Automobile Salan in late August/early September.
The latest design study in the 'Nagare' series of concepts is a SUV designed specifically for the younger crowd in SUV-popular Russia - one of the world's fastest growing car markets alongside China and India.
More details on the show car including its name will be revealed in due course.
The Official Mazda Press Release:
New Mazda Concept Car to Premiere at Moscow International Automobile Salon
HIROSHIMA, Japan-Mazda will present an all-new show car at this year's Moscow International Automobile Salon. The concept is a sporty, compact crossover SUV designed especially for the Russian market.
The Moscow show car is the latest concept to be developed using the new design direction called Nagare – following in the footsteps of Nagare, Ryuga, Hakaze, Taiki and Furai. Nagare, which means "flow" in Japanese, represents a new approach to expressing movement in car design, taking as inspiration the flow patterns of natural elements, such as the wind. The design theme of Mazda's concept for the 2008 Moscow motor show is "crosswinds".
Russia is one of Europe's fastest-growing markets and is rapidly becoming the region's largest automobile market. SUVs are particularly popular in Russia, with a segment share of about 20 percent. Mazda's latest concept car is designed to appeal particularly to younger SUV owners who have a strong sense of style.
The Moscow show car, the name of which will be announced in due course, again showcases the depth of creativity within Mazda design. In February 2008, the Mazda Design team received the coveted Grand Prix du Design at the Festival Automobile International in Paris.
The Moscow International Automobile Salon media days are on August 26 and 27, whereas August 28 caters for industry and trade specialists. The show is open to the public from August 29 through September 7. The new show car will be unveiled at the Mazda press conference at 10:15 on August 26 at the Mazda stand.
[Source: Mazda]
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