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Adrian PatonProton to launch Australia's lowest priced sedan
July 9th 2009 18:00
Malaysian automaker Proton has confirmed an October launch for what will be Australia's lowest priced sedan along with new lower cost entry-level models across its entire vehicle line-up.
Originally slated to go on sale in early 2010, the new low-cost sedan is a part of a cost efficiency onslaught from Proton, triggered by the global economic crisis, no doubt.
"Along with our new price leading sedan, economy car buyers will be able to take advantage of Proton's trademark Lotus engineered handling as well as our acknowledged reliability along with lower prices right across the range," said John Startari, Managing director of Proton Cars Australia.
Based on the Saga sedan, the as yet un-named model is powered by a 1.6-litre Campro engine mated to a five speed manual transmission as standard - an automatic and a smaller engine option will be released in February 2010. The main talking point, however, is its ultra competitive price of sub-$13,000.
Proton will add to its Satria Neo, Gen2 and Persona models with lower cost entry level models featuring new specifications in an effort to attract more buyers to the company's value for money proposition.
The new lower cost Proton models will be introduced during November 2009 and will position Proton as an economy leader in the new car market.
Proton was established in 1983, and is Malaysia's largest manufacturer of automobiles. With operations in key markets including the UK, Western Europe, the Middle East and across South-East Asia and Australasia, Proton produces a range of cars from versatile and reliable four-door family sedans to sporty three-door hatchbacks and utilities, and is also the parent company of world-renowned sports car maker, Lotus.
There are currently more than 25,000 Protons on Australian roads.
[Source: Proton]
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