Adrian PatonSubaru Australia announces price drop
January 5th 2009 22:00
Subaru Australia has announced a series of price reductions on some popular variants - Impreza, Liberty and Outback - in its Symmetrical All-Wheel Drive range with savings of up to $2000.
The entry-level Impreza R sedan and hatch kicks off the generous savings with a price reduction of $1500 for a starting price of $22,990 for manual variants. The Liberty 2.5i SPORTSHIFT automatic sedan and wagon have both reduced by $2000 to $32,990 for the sedan and $34,990 for the wagon.
Outback 2.5i SPORTSHIFT automatic has reduced by $2000 to $36,990.
Subaru Australia Managing Director, Nick Senior, said: “Our currency hedging has enabled us to pursue this aggressive tactical pricing policy.
“While other brands are increasing prices, we have a window of opportunity because of our hedging strategy.
“Obviously with the dramatic drop in the exchange rate of the Australian dollar versus the Yen, we will inevitably have to review prices in the future, but just now we are passing on our good fortune to our customers.
“Combined with our five-star rating for occupant safety, great resale value, durability and whole-of-life costs, Impreza represents remarkable value."
“While other brands are increasing prices, we have a window of opportunity because of our hedging strategy.
“Obviously with the dramatic drop in the exchange rate of the Australian dollar versus the Yen, we will inevitably have to review prices in the future, but just now we are passing on our good fortune to our customers.
“Combined with our five-star rating for occupant safety, great resale value, durability and whole-of-life costs, Impreza represents remarkable value."
Impreza R manual $22,990 (-$1500)
Impreza R SPORTSHIFT automatic $24,990 (-$1500)
Revised Liberty 2.5i pricing:
Liberty 2.5i SPORTSHIFT automatic sedan $32,990 (-$2000 )
Liberty 2.5i SPORTSHIFT automatic wagon $34,990 (-$2000 )
Revised Outback 2.5i pricing:
Outback 2.5i SPORTSHIFT automatic $36,990 (-$2000)
[Source: Subaru]
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