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2011 Toyota FJ Cruiser

August 15th 2010 18:00
2011 Toyota FJ Cruiser


Toyota Australia has confirmed the addition of the FJ Cruiser to its model range in early 2011. Featuring rugged retro looks and solid off-road performance, the new model will give Toyota a second brand-enhancing vehicle inside 12 months, following the launch of the eye-catching Rukus.

A pre-production version of the sporty off-roader will make its local debut at the Australian International Motor Show in October before local sales kick-off late in the first quarter of 2011.


The unique looking FJ Cruiser comes to Australia with a pedigree that stretches back 50 years to the legendary FJ40 LandCruiser. The modern vehicle captures this heritage with its body-on-frame structure, short wheelbase, stocky appearance and the arrangement of its headlights and grille.

FJ Cruiser will be the only Toyota vehicle to use the name Toyota spelled out across the grille, instead of the corporate emblem.

The vehicle's retro-inspired styling is enhanced by the boxy shape, near-vertical windscreen with three wipers, white roof and wrap-around rear windows. Four doors provide access to two rows of seats. The front doors are standard size while the rear doors are smaller and are reverse-opening.

The FJ - equipped with a powerful engine, dual-range 4WD, excellent ground clearance and ample suspension articulation - will deliver the off-road prowess implied by its "Cruiser" badge.

Toyota Australia's senior executive director sales and marketing David Buttner said FJ Cruiser was all about style and substance.

"FJ Cruiser has loads of character that isn't found in any other SUV, let alone one that is built for off-road terrain," Mr Buttner said.

"It will be a lot of fun to own and drive, satisfying those who want a modern vehicle with the boulder-crawling spirit of Toyota's legendary off-roaders," he added.


In the United States, the FJ Cruiser has recently been awarded for its quality and its value.

The Australian-delivered FJ Cruiser will be produced in Japan.

Pricing and specifications to be revealed closer to launch date.


[Source: Toyota]







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2010 Toyota Rukus

May 27th 2010 18:00
2010 Toyota Rukus


Toyota has launched its head-turning Rukus - a hot and hip urban alternative to small sports-utility vehicles and sports wagons. New Rukus challenges the norms of car design with a brazenly boxy shape that has become iconic.

Toyota quips that Rukus - with rectangular lines and flat surfaces - is for people who "think inside the box".

2010 Toyota Rukus


Toyota's senior executive director sales and marketing David Buttner said Rukus is designed to be different - and is already sparking vigorous debate.

"Rukus is set to invade our automotive culture, just as it has done in Japan and the United States.

"It defies automotive design conventions, particularly the modern trend towards curvy, streamlined shapes.

"Suddenly, it's hip to be square,"
he said.

Mr Buttner said the distinctive proportions of Rukus created a Tardis effect - spacious on the inside and compact on the outside, including a creditable 0.32 coefficient of drag.

Straddling the market between a wagon and an SUV, Rukus is aimed at urban trend-setters and young couples and families.

Prices start at $27,490* with buyers able to raise a Rukus in three equipment grades known as Build 1, Build 2 and Build 3.

2010 Toyota Rukus interior


Despite its compact dimensions, every Rukus features the performance of a larger than expected engine - a 2.4-litre four with maximum power of 123kW that consumes just 8.8 litres/100km**.

The Rukus accent is on safety as much as in-your-face styling and strong performance with six airbags, stability and traction control and anti-skid disc brakes all standard.

Other features in every Rukus include air-conditioning, 16-inch alloy wheels, cruise control, keyless entry and ignition, power mirrors and windows and an engine immobiliser.

The quirky design details continue on the inside with centrally mounted gauges that - in stark contrast to the horizontal and vertical exterior lines - are round.

The gear shift is mounted high, as are the sound-system controls, for ease of use.

Audio and cruise-control switches are also on the steering wheel - and there are lots of handy storage spaces throughout the cabin, including underneath the luggage floor.

The Build 1 sound system has six speakers, Bluetooth™ hands-free telephone and audio streaming, USB and 3.5mm audio input and a CD player.

Moving up to Build 2 brings leather-accented seats, steering wheel and gearshift knob.

The aircon and sound system are upgraded, which means Rukus will keep its driver and passengers chilled - whether they're being blasted by the hot sound or by the cool air.

Nine speakers for the sound system include a sub-woofer, and there's a six CD-stacker plus a 4.3-inch colour screen for the audio. The aircon gains climate-control and push-button operation.

The Build 2 price is $29,990*.

Finally, customers can ramp up from Build 2 to Build 3 by adding a power tilt-and-slide moonroof for a further $1,800* - enabling them to raise the roof in a Rukus.

Toyota anticipates sales of 150-200 a month - an important but relatively low-volume opportunity.

The company is predicting that most sales will be conquests from competitors' niche vehicles, small hatches, small wagons and compact SUVs.

Toyota expects many owners to dress up their cars, expressing their individuality by making their car stand out - even from the Rukus pack.

They can make a start with Toyota Genuine accessories, which include a range of decals - stripes, flames and bricks - and other stylish touches.

"Beyond that, Rukus owners will be limited only by their imagination and what's legal," Mr Buttner said.

Rukus is covered by Toyota Service Advantage, providing fixed-price services at $130 each for the first six scheduled services.***

TOYOTA RUKUS PRICING*

Build 1: $27,490
Build 2: $29,990
Build 3: $31,790


[Source: Toyota]








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