Adrian PatonShocking: Volvo C30 with special printed film
April 4th 2008 09:30
In an effort to make the Volvo C30 hatchback more appealing - or unappealing, as is most likely the case - the Swedish car maker has announced a new personlisation program that allows you to customise the C30 with a removable film featuring roughly 20 different designs.
The film sticks to the car's paint and is available in designs such as a zebra-print, sky blue with white clouds and many more. The film is professionally applied by Volvo staff and boasts guaranteed durability for approximately two years. As the car's original paint colour is hidden underneath the film, it will be protected rather than damaged by the film.
Once the durability of the film wears thin after two years, customers can have it either replaced or completely removed.
The cost of the film plus labour is in excess of US$3000.
Our take on this rather silly customisation program is that it won't be all that popular unless customers can actually design their own films - to feature company logos and what not - rather than choosing from the 20-odd designs provided in house by Volvo.
Some of the designs are so shockingly loud/bad/ridiculous that you will probably end up removing eggs from the car...a lot!
[Source: Volvo]
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